SilverCensus Contributes to Haiti’s Earthquake Victims

January 25, 2010

FOR IMMEDIATE RELEASE

Contact:
Media Support
SilverCensus.com
info@silvercensus.com

SilverCensus.com pledges funds and support for the Earthquake Victims in Haiti

JUPITER — SilverCensus Inc., the premier resource for senior living and health services based in Jupiter Florida, has pledged an undisclosed amount in order to provide aid & support for the earthquake victims in Haiti.

According to the American Red Cross, On January 12, a series of earthquakes with magnitudes ranging from 6.5 to 7.3 devastated Haiti. The American Red Cross is working with its partners in the global Red Cross and Red Crescent network, including the Haitian Red Cross, and other partners to assist those affected by this disaster. Pledges will support emergency relief and recovery efforts to help those people affected by the earthquake. Assistance provided by the American Red Cross may include deploying personnel, sending relief supplies, and providing financial resources.

“Our company is committed to providing aid, financial & otherwise, to the cause in Haiti. We are hoping that other corporations continue doing the same,” says David Mezzapelle, Director of Marketing & Development at SilverCensus. “These types of events remind us of the power of Mother Nature. Fortunately, these events also unify the world by allowing individuals & organizations to display care & compassion any way they can,” adds Mezzapelle.

SilverCensus will continue to offer support as the days and weeks pass in Haiti. The rebuilding of many areas has already commenced and relief efforts seem to be under control.

About SilverCensus.com:
SilverCensus is a senior living and health services resource where consumers are educated on options, facilities & rights. The site serves as a means of connecting providers with potential residents and their caregivers unlike any other service. Clients, including nursing homes, assisted living residences, rehabilitation facilities, home healthcare agencies & independent living communities are offered tools to market their organization.

SilverCensus is a Goliath Company, the parent of GoliathJobs.com and JobsOver50.com.

10 Reasons to add Boomers to your Marketing Plan

Jennifer Porter, GoliathJobs.comBy Jennifer Porter

GoliathJobs.com and JobsOver50.com fully endorse this great article which recently appeared in several publications and online. You can read the whole article by clicking here.

10 Reasons To Put ‘Em In Your ‘10 Plan
by Matt Thornhill, Monday, December 28, 2009, 9:18 AM

For the last two years, the Marketing Executive Networking Group has polled its members to learn about the issues on the minds of top marketers. Both surveys included questions about the “most important marketing segment.” Both times Boomers topped the list. Higher than Women or Hispanics/Latinos.

We wonder, though, how many of those marketing executives even have a marketing plan that includes Boomers. Our bet: practically none.

Twenty Ten (get used to it, trust us) is going to change that. Years ago, David Wolfe, author of Ageless Marketing and one of the most visionary marketing minds out there, was asked when marketers would wake up to the older demographic. He said, “When there is pain.” That is, when business softens and marketers realize more money is in the hands of the older half of the population — the one they’ve been ignoring.

In the last year we think marketers have experienced enough “pain” to their bottom line to examine the opportunities of targeting Boomers, or those over 50. To help in that examination, we offer 10 reasons Boomers need to be part of your marketing plan in 2010.

1. You will build your career and legacy on their backs. (We thought we’d start with a personal reason to motivate you to keep reading.) In 2020, the marketing leaders in organizations will be the ones that figured out how to make their products or services relevant to the over-50 crowd. That’s because the over-50 crowd will grow 21% in size in 10 years. The 18-49 crowd will remain the same size. We’re not making this up. It’s Census data.

2. They buy things. Lots of things. Overall, the over-50 crowd outspends the under-50 crowd by $400 billion. That’s more than Walmart sells annually. Want some of that action?

3. They try new things. Boomers were raised in front of the TV; they are not “set in their ways.” They’ll buy your product if you make it relevant. So make it relevant.

4. They are easy to reach. They read newspapers. They watch TV. They listen to the radio. They are easier to target than younger generations.

5. They think they are in the middle of Middle Age. With a median age of 54, Boomers are far from being done. They don’t think they will reach Old Age until age 75 or so. You have plenty of years of strong revenue from their wallets.

6. They use the Internet. They search, they shop, they buy. There may not be as many of them on social networking sites, but they are online — just as many and just as often as younger generations. You can sell to them online.

7. They have grandkids. Some 40% of all Boomers are already grandparents. Over 55% of all grandparents alive today are Boomers. They spend money on their grandkids, practically without thinking. It’s like taking candy from a grandbaby.

8. They are control freaks. They control their parents’ consumption of healthcare and their kids’ education. They are a sandwich generation that likes being in the center of it all. Think “ham.” They like to influence everyone’s purchases — family, friends, Facebook buddies.

9. They like advertising. Sure, they are skeptical, but they are also fans of good advertising. They will respond to your effort if it speaks to them.

10. They are the future. “Old” is where the action is for the next 20 years and Boomers are the new “old.” New products, businesses and industries will cater to the new “old.” Will you?

Put Boomers into your 2010 plan and demonstrate you’ve got 2020 foresight.

About GoliathJobs & JobsOver50:
GoliathJobs.com is a free web-based employment service for students & alumni. We connect job seekers to employers via schools & alma maters. GoliathJobs creates partnerships with schools throughout North America which serve as liaisons. This model delivers a powerful edge to schools at no charge (and lifelong career services), a competitive edge to job seekers and high-quality results to employers. We believe that employment starts with education regardless of age, experience or educational level. 100% spam-free. The #1 Job Site on the Web!

JobsOver50.com is a dedicated employment portal for baby boomers & retirees built on the same platform.

GoliathJobs is a SilverCensus Company

The New Job Is in the Details - The Wall Street Journal

Michele O'Connor, GoliathJobs.comby Michele O’Connor

GoliathJobs was featured in the Wall Street Journal on Tuesday January 5, 2010. Article titled “The New Job Is in the Details.”

MANAGING YOUR CAREER

The New Job Is in the Details - The Wall Street Journal

Copyright ©2010 Dow Jones & Company, Inc. All Rights Reserved. Used with permission.

by Joann S. Lublin

Here’s an important New Year’s resolution for job hunters: Sweat the small stuff.

Minor missteps can derail your search. With U.S. joblessness still rampant, numerous hiring managers are knocking applicants out of the running over the slightest mistake.

That’s what sporting-goods sales executive Daniel Obergfell did while seeking a marketing manager last winter. He rejected one contender for mispronouncing his surname four times—after correcting her thrice. (His last name actually is pronounced “Oberfell,” with a silent “g.”) She was among 40 people he interviewed for the $80,000 post, which attracted more than 400 prospects from one online listing.

“Your nerves cause you to do things you would not normally do when you must vie against many people for a job,” Mr. Obergfell says. Despite such sentiments, he explains, he “couldn’t get past” his disappointment over the woman’s failure to pronounce his name right. “Given she never really got it right—even after being corrected, told me it was probably started with nervousness, but the issue more than likely ran deeper than that,” he says.

Small interview errors are becoming more common. “Compared with two years ago, about 20% more candidates interviewed by our clients are not getting offers because of gaffes made due to their high anxiety,” says Dave Campeas, president and chief executive officer of PrincetonOne, an executive-search firm in Skillman, N.J.

The incidence of nervous job candidates has doubled since 2006, causing some to commit careless mistakes that “ruin their chances because they didn’t present themselves well,” says David Mezzapelle, director of marketing and development for Goliath Jobs Inc. in Stamford, Conn.

He bases his estimate on several thousand calls from job seekers, who use a free phone service provided by his firm’s two employment Web sites. The 39-person concern grew from 28 staffers a year ago.

Mea Culpa?
Other small snafus that can derail job seekers:
Failing to make direct eye contact with a hiring manager.
Giving long-winded replies—even after interviewer signals your time is up.
Making cultural faux pas, such as an American who gave an Australian employer the “thumbs’ up” sign, an insulting gesture there.
Bragging about your irrelevant prior duties. Requesting reimbursement of expenses at the outset of an interview.
The best solution? Prepare better for interviews. Added legwork should include extensive role playing, thorough homework about a possible employer’s culture and an empathetic sense of how your skills match its needs. “Turn your dial up on sensitivity,” suggests Gerard Roche, senior chairman of recruiters Heidrick & Struggles International Inc. “The little stuff counts.”Here are five danger zones where small slip-ups could damage your chances:Your attire. A middle-aged executive with an impressive résumé wore a slightly low-cut blouse during her interview with the head of a hospital in a small Texas town. Leaning across his desk, she revealed a black panther tattoo on her breast.

The CEO nixed her for the finance chief’s role. The large tattoo “would not fly with the board members and the community for someone in that position,” he told Bradley G. Richardson, a partner at recruiters Kaye/Bassman International Corp., which handled the search.

Extra preparation helped Mr. Obergfell avoid a sartorial misstep. After losing his job last September, he hoped to become national sales manager for Mahco Inc., a sporting-goods importer in Bentonville, Ark.. The night before his final interviews, he asked a Mahco vice president he previously worked for elsewhere whether donning a suit might intimidate potential colleagues.

“Don’t wear a tie,” the former boss replied. Less worried about looking overdressed, Mr. Obergfell says he concentrated harder on selling himself. He began his new job in late December.

Your meal etiquette. Most job seekers know not to order messy food. Your timing matters, too. Hoping to join a big Midwestern bank, a recent college graduate arrived late for a group interview at a restaurant. Officials and fellow candidates already were seated.

The latecomer “ordered the most expensive item on the menu, ate and finished his meal before others were served,” recalls Barbara Pachter, a business-etiquette specialist who advised the bank. She learned about the young man from a successful attendee at the group dinner who participated in an etiquette class that Ms. Pachter led for the bank. She says poor manners were the main reason the bank spurned the latecomer for its management-training program.

Your tactfulness. As an executive vice president of a technology management consultancy, Dan Burns often asked promising prospects when they could start work before he made an offer. They often said they weren’t available for weeks because they needed to give notice.

“That’s the last thing a hiring manager wants to hear,” says Mr. Burns, a recent retiree and author of “The First 60 Seconds: Win the Job Interview Before It Begins.” You risk killing your candidacy unless you tell an interested employer that you’re equally interested in the job, he cautions. Once you get an offer, you’re in a better position to negotiate your arrival date.

Your sweat. A project manager hired by Mr. Burns a few summers ago jogged 12 blocks from a train station to the office of a client that was considering the recruit for a consulting gig. “Overheated and soaked, he asked if the company had shower facilities that he might use before the interview started,” remembers Mr. Burns, who met the project manager in the lobby of the client’s building before the interview. “You could see the sweat stain on his white shirt.”

The company lacked showers and executives refused Mr. Burns’s request to reschedule the meeting. They chose a different consultancy for their project.

“Plan ahead,” Mr. Burns warned the project manager afterward. He arrived an hour early for his next client interview, “and he wasn’t sweating,” adds Mr. Burns.

Arriving early also lets you practice relaxation techniques, such as deep breathing, that may dry your sweaty palms before shaking hands with a hiring manager, says Gail Golden, a Chicago leadership coach.

Your deportment. Inappropriate behavior can cause problems. Ms. Golden, who helps companies screen top-level candidates, dislikes male ones who put a hand on her shoulder following an interview. The patronizing touch comes across as “‘Thanks for your time, sweetheart,’” she complains.

During a July interview at Goliath Jobs, an aspiring marketing manager waved his hands wildly to demonstrate his enthusiasm for the job. The gesturing prospect knocked over his sealed water bottle twice. An intern soon served coffee. Extending his arm to show how far he’d go for a sale, the man toppled the mug. Coffee covered the conference table. “He was very passionate, but way too much,” Mr. Mezzapelle says.

The man nevertheless landed the job—thanks to strong references. But he quit in November, frustrated by his scant commissions.

“He could not handle sales in an industry he knew nothing about,” Mr. Mezzapelle says. In hindsight, Mr. Mezzapelle realizes the anxious hand waving “displayed a lack of confidence in his abilities.” He regrets hiring the unemployed man.

Read the entire article by clicking here

Copyright ©2010 Dow Jones & Company, Inc. All Rights Reserved. Used with permission.

About GoliathJobs & JobsOver50:
GoliathJobs.com is a free web-based employment service for students & alumni. We connect job seekers to employers via schools & alma maters. GoliathJobs creates partnerships with schools throughout North America which serve as liaisons. This model delivers a powerful edge to schools at no charge (and lifelong career services), a competitive edge to job seekers and high-quality results to employers. We believe that employment starts with education regardless of age, experience or educational level. 100% spam-free. The #1 Job Site on the Web!

JobsOver50.com is a dedicated employment portal for baby boomers & retirees built on the same platform.

GoliathJobs is a SilverCensus Company