Social & Professional Networks - Where do we draw the line?
By David Mezzapelle
Social & professional networks are a big part of life today. They serve many great uses and have also helped many small & large business succeed in their industries. However, the volume of these networks is out of control. This is a topic we frequently discuss at our company roundtables.
We need to draw a line between “essential” and “overkill.” There are useful networks that have been instrumental in bringing us new clients as well as keeping our staff up-to-date on industry trends, best practices and more. The problem is that our staff is bombarded daily with invitations to join new networks. The other problem is proliferation of “groups.” It seems that joining a network is no longer enough. “Groups” or “subnetworks” are forwarding invitations to our staff on a daily basis as well.
If we were to accept every invitation and participate in the related forums, we would be taking away from the core task of running GoliathJobs and JobsOver50. I hear the same compliant from many other organizations as well.
I can’t speak for everyone but I do know that we all use LinkedIn, HRP Performance Sites, ERE and a handful of others. Our academic marketing team also leverages the power of Facebook to penetrate the applicable demographics. We are also starting to manage a Twitter campaign because, quite frankly, I do not think we have much of a choice if we wish to remain competitive.
Ning for example offers a great environment for organizations to create their own networks. However, many of these networks are at the core of the problem I mentioned above. The main networks and subnetworks coming out of Ning comprise a majority of these “overkill” networks.
My point - I think it is time for people to get outside and enjoy some fresh air. Utilize these online tools for the purposees they serve. Do not let them distract you to the degree many organizations & people are starting to experience.
About GoliathJobs & JobsOver50:
GoliathJobs is a free web-based employment service. We connect job seekers to employers via schools & alma maters. GoliathJobs creates partnerships with schools throughout North America which serve as liaisons. This model delivers a powerful edge to schools at no charge (and lifelong career services), a competitive edge to job seekers and high-quality results to employers. We believe that employment starts with education regardless of age, experience or educational level. 100% spam-free.
JobsOver50.com is a dedicated employment portal for baby boomers & retirees built on the same platform.
The #1 Job Sites on the Web!
